The Butterfly Hospice Trust Privacy Statement
Here at The Butterfly Hospice Trust we aim to improve the quality of life for our patients facing a lifelimiting illness and support for families by providing choice, care and support in a hospice setting.
You may support our charity in a variety of ways, whether you are a member of our personnel, a volunteer, a professional organisation or an interested member of the community, we want to ensure your relationship with us is positive. In order to do this, we’ve updated our Data Protection Policy.
Our Data Protection sets out why and how we collect and use your personal information, with the assurance that your privacy is always protected. It is our aim that you have full understanding as to how we are able to manage, export or delete your data.
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Why we collect your data
We only use your information for the purposes of your submission digitally/in-person and to help us deliver our services, as outlined within our Privacy Policy. We will use your information to provide you with information e.g. campaigns and event promotions, products and services which may be of interest.
How we collect your data
We collect information that you share with us, as part of your personal profile e.g. through appropriate steps to protect it. application forms, consent forms, booking forms etc. We treat your data with care and take responsibility for it.
When we’ll share your data
Your data will only be shared with a third party for a service we are delivering on your behalf, for example to process a donation or to let an event organiser know who is organising the project. Please note that we do not share data with a third party for marketing purposes and never sell data to any other agency.
Your Rights
We value your relationship with us and hope that you will continue to support The Butterfly Hospice Trust. However, should you wish to withdraw contact with us, please do let us know.
If you have any questions about these updates, please contact the Charity Offices on enquiries@butterflyhospice.org.uk
The Butterfly Hospice Trust Privacy Policy
Last Updated: September 2025
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Who we are
The Butterfly Hospice Trust provides hospice and related charitable services in Lincolnshire. When this policy says we it means The Butterfly Hospice Trust. Our website address is butterflyhospice.org.uk. Our charity office is Rowan Way Boston Lincolnshire PE21 9DH.
You can contact us at enquiries@butterflyhospice.org.uk or 01205 311222.
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Scope
This policy explains how we collect use share and protect personal data when you use our website and online forms. It also explains your rights and how to contact us. It does not replace clinical confidentiality notices used in patient care.
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Personal data we collect
Information you give us
• Contact details such as name email phone address and postcode
• Details you include in forms such as donations volunteering and event registrations
• Your marketing preferences and consents
• Any messages you send us
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Information we collect automatically
• IP address device and browser type pages visited time and date and similar diagnostics
• Cookies and similar technologies as explained in Cookies and similar technologies
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We do not knowingly collect data about children under 13 through this website.
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Cookies and similar technologies
Our site uses essential cookies to make the website work and to keep it secure. With your consent we use analytics and advertising technologies to measure performance and to personalise ads that we run. We do not set non essential cookies or send advertising or analytics signals to Google until you have given consent. You can accept all reject all or manage settings through the cookie banner. You can change your choice at any time through Cookie settings on the site.
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Google advertising and measurement
We use Google Ads and related tags to measure the effectiveness of our advertising and to personalise ads where you consent. Google may process personal information such as online identifiers and IP address. Google acts as an independent data controller for this processing. You can read how Google uses information on its Business Data Responsibility site.
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Consent Mode v2
We use Google Consent Mode v2 so that Google tags adjust their behaviour based on your choice. The following consent states are used and will be set to denied by default until you consent
• ad storage
• analytics storage
• ad user data
• ad personalisation
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Only if you consent do we permit advertising or analytics storage or the sending of ad user data or ad personalisation signals.
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Lawful bases we rely on
• Website operation and security legitimate interests
• Responding to enquiries contract or legitimate interests depending on context
• Email marketing to new subscribers consent
• Email marketing to existing supporters about similar services soft opt in under PECR with an opt out on every message
• Analytics and advertising cookies consent
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We do not make consent a condition of using the site for non essential purposes.
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How we use personal data
• To provide maintain and secure the website
• To respond to enquiries and manage registrations donations and volunteering
• To send marketing where you consent or where PECR allows soft opt in with an opt out
• To analyse and improve our website and campaigns where you consent to analytics
• To measure advertising and personalise ads where you consent
• To comply with legal obligations and to establish exercise or defend legal claims
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Sharing your data
We use trusted service providers to host the site operate forms process payments send emails and run measurement. These providers act under our instructions and are bound by contracts that protect your data. Where we use Google Ads Google is an independent controller for its advertising and measurement processing. We do not sell your data. We do not share it with third parties for their own direct marketing.
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International transfers
Some providers may process data outside the UK. Where the country is not covered by a UK adequacy decision we aim to ensure safeguards are put in place to protect your data.
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Data retention
We keep personal data only as long as needed for the purpose collected and to meet legal and tax requirements. Website analytics and advertising data are retained indefinitely.
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Your choices
You can update cookie choices at any time through Cookie settings on the site. You can opt out of email marketing by using unsubscribe links in our emails or by contacting us.
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Your rights
You have the right to be informed to access to rectify to erase to restrict processing to object to data portability and to withdraw consent where we rely on consent. To exercise your rights contact us using the details in Who we are.
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You also have the right to complain to the Information Commissioner. Visit ico.org.uk or call 0303 123 1113.
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Security
We use appropriate technical and organisational measures to keep your data secure. No method of transmission or storage is guaranteed to be secure.
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Changes to this policy
We may update this policy from time to time. Changes will appear on this page with a new last updated date. Please check back to stay informed.
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Contact us
Email enquiries@butterflyhospice.org.uk
Phone 01205 311222
Address The Butterfly Hospice Trust Rowan Way Boston Lincolnshire PE21 9DH United Kingdom